Abstract
The objective of this study is to examine the deficiencies in the comprehension and implementation of intellectual property rights by regional financial institutions when providing support to corporate business activities. The research method employed an actual company that conducts business using intellectual property rights as the training subject. Training was conducted for employees of financial institutions to evaluate the effectiveness of the training. The initial approach involved the utilisation of a core technology visualisation tool, namely the Marketing-Applicant (MA) map. This tool was originally devised with the objective of facilitating comprehension of the core technology of the subject company. Secondly, the core technology education schedule was interspersed with intermediate and final presentations by the participants, delivered before and after the core technology education schedule, respectively. This approach facilitated the understanding of the core technologies in two presentations. The second objective was to assess the efficacy of the core technology education program by conducting interim and concluding presentations by the participants before and after the core technology education curriculum. The content of these presentations was then analyzed and compared using a text mining methodology. In the post-training questionnaire, 30 of the 32 trainees (94 %) responded affirmatively to the question “Was the MA map useful for understanding core technologies?” The 32 participants were divided into six groups for the course presentation. There was a notable distinction in the chapter (page) of company analysis between the pre- and post-training periods. Furthermore, the number of keywords utilized by all six groups increased following the training, and they demonstrated the ability to focus on a theme and summarize it. These findings suggest that all six groups exhibited comprehension of the concepts of intellectual property rights and core technologies.
