Abstract
Management philosophy can unify the identity of the organization.This study is an essay from the a micro level viewing angle which act as the roles and functions of the organization members in promoting of penetration in management philosophy, investigating the reconciliation of principles-based personal identity and organizational or social identity. More specifically, using the small and medium enterprises engaged in service industry as target, this study using single case,focused on relationships between organizational identity or the percetration of social identity and personal identity of top manager which centered on management philosophy. As a result, towards the construction of a cooperation system by promoting penetration of management philosophy, it turns out that assuming the establishment of the personal identity of top manager which centered on management philosophy, the sympathy and acceptance by organization members is really essential. For social identity discussed in this study,the process and background of formation is various ,and the variability is high. As a company, it is difficult to estimate how far should make organizational activation work. However,in a variety of interactions with stakeholders such as customers, it need to make perception flexibly in cooperation. In the future, it required verification by the case study of cross-sectoral basis for the results of this study.
