2018 年 7 巻 2 号 p. 31-37
In Japan’s rapidly ageing society with its acute labor shortages, increasing productivity without impairing the quality of care at intensive care home for the elderly (kaigo roujin fukushi shisetsu) is critical. Managers expect their subordinates to be motivated towards customers, to be willing to undertake new initiatives. This research is a pilot study of nine employees at one intensive care home for the elderly in eastern Japan. It is designed to ascertain how employees’ aspirations develop differently from their organizations’ expectations of customer orientation. For this study, I conducted one hour long semi-structured interviews, and analyzed the data by using qualitative research method. Preceding studies of front-line employees have argued that front-line employees tend to have a strong customer orientation, and that these employees practice ‘Organization Citizenship Behavior’ (OCB). By contrast, this study revealed the process that some employees have been motivated to work more for their co-workers rather than for their customers.