An Exploratory Study in the Effect of Attitude of Integrator toward Project on Product Design

Abstract

To produce good-designed goods is getting critical for firm’s success. Many researchers have investigated key factors on coordinating interactions to design products well, but micro/psychological aspects aren’t investigated enough. This exploratory study aims at examining the effects of attitude of integrator toward project on product design performance. We derived our data from a net-research firm’s monitor and corrected 168 samples working in electric and machinery industry. To measure attitude of integrator toward project, we make questions originally. And we conducted factor analysis and path analysis. Findings from this study weakly support hypothesis concerning attitude of integrator toward project have positive effects on design performance.