Management of Organizational Culture that creates intrapreneurship: Focusing on the usage of the word "failure"

Abstract

In this research, through case study of organizations that create a lot of intrapreneurs, we examined that effective coping with failure in intrapreneurship is culturally rooted and revealed the following things. The word "failure" was observed as a frequent word, most of which was used in the same sentence as a positive expression. In addition, many remarks were found consistent with the failure model created on the basis of the previous research, and it was also found that knowledge on failures that had been studied in the entrepreneurship field exists in the company entrepreneur as well. As an analysis method, text mining, which is one of sentence analysis methods, was carried out based on the founder's interview and proceedings minutes. In addition, we analyzed the content of original text and tried to clarify the characteristic points of usage of failure in management of organization culture of enterprises with many intrapreneurs.