Transactions of the Academic Association for Organizational Science
Online ISSN : 2186-8530
ISSN-L : 2186-8530
Business development through interpersonal interaction: Longitudinal case study of three nascent community-building companies
Takahiro INADA
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2019 Volume 8 Issue 1 Pages 76-82

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Abstract

These days, various work styles are emerging, especially more and more people choose to work independently. Along with that global trend, this study focus on difficulties to which those people face: acquiring help from others is a big challenge for them. From this point of view, this research conducted a longitudinal case study of three nascent entrepreneurs, especially focusing on their business development process, and examine the effect of interpersonal interaction with others to that process. Many previous literature shared this perspective, but helping in nascent organizations is still under-researched. Qualitative data analysis revealed a detailed process and contents of help and also two phases significant in early stage. First, they tend to wander and need others to give a push because there is no constraining technology and bunch of alternative ideas to be realized. Second, after taking a first step, they have to implement their ideas quickly. However, if a path forward seems unclear or human resources are limited, their business development speed is going down. In conclusion, nascent community-building entrepreneurs need help from others to take a first step and move their business forward with some sense of direction in an ambiguous situation.

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© 2019 The Academic Association for Organizational Science
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