階層的意思決定法を用いたわが国鉄鋼企業の東アジア諸国の経営環境評価

抄録

Recently, East Asian countries have been paid much attention to, because of their high economic growth rate, and many Japanese companies such as cars, electric and electronic industries are expanding production in these countries. To correspond to such a trend of these steel customers, Japanese steel companies have gradually increased their production overseas. In this research therefore, we have evaluated the managerial environment in those East Asian countries by means of the Analytical Hierarchy Process, using basic data obtained from both existing statistics and questionnaire. In questionnaire particularly, it became clear that steel industries attach much importance not only to their demand, but also to their social and political situation. Speaking the results of managerial environment evaluation for the steel industry for example, Thailand is the highest, but China which is considered to have a large market potentiality, has been evaluated rather lower, probably because of some apprehension on her social and political situation in the future.