Abstract
``The rhetoric of the film'' means the combination of the film techniques based on a film director's purpose. A system of computational film generation must include the rhetorical aspects. In this paper, we discuss using computational film creation as a type of rhetoric in our strategy for triggering a viewer's cognitive process. We especially consider the relationships between identical and different elements in shots of a film. Then, a system for film generation based on the classification of the rhetoric is proposed. The system generates various types of films according to a rhetorical strategy for intensity of cognitive effects. The generated films can cause intensive cognitive effects in a viewer. For example, one generated film using location as ``different elements'' can make viewers cause ``resetting of a viewpoint'' and ``affect which is not arose by understanding the story, but by the audiovisual situation.'' This research corresponds to the aspect of non-story processing in a whole narrative generation mechanism which includes both aspects of story and non-story processing.
