Transactions of the Japanese Society for Artificial Intelligence
Online ISSN : 1346-8030
Print ISSN : 1346-0714
ISSN-L : 1346-0714
Technical Papers
How Relations are Built within a SNS World -- Social Network Analysis on Mixi --
Yutaka MatsuoYuki Yasud
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JOURNAL FREE ACCESS

2007 Volume 22 Issue 5 Pages 531-541

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Abstract
Our purpose here is to (1) investigate the structure of the personal networks developed on mixi, a Japanese social networking service (SNS), and (2) to consider the governing mechanism which guides participants of a SNS to form an aggregate network. Our findings are as follows:the clustering coefficient of the network is as high as 0.33 while the characteristic path lenght is as low as 5.5. A network among central users (over 300 edges) consist of two cliques, which seems to be very fragile. Community-affiliation network suggests there are several easy-entry communities which later lead users to more high-entry, unique-theme communities. The analysis on connectedness within a community reveals the importance of real-world interaction. Lastly, we depict a probable image of the entire ecology on {\\em mixi} among users and communities, which contributes broadly to social systems on the Web.
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© 2007 JSAI (The Japanese Society for Artificial Intelligence)
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