Epidemic transmission can distribute information over the service area by direct wireless communication between mobile nodes and mobility of the mobile nodes. By using epidemic transmission repeatedly, we can send information to mobile nodes entering a specific area. This is called Information Floating (IF). In this paper, we consider IF to distribute an advertisement to guide customers to a target place (shopping place). The purpose of advertisement delivery is to deliver an advertisement to mobile nodes before they arrive at the target place and to guide mobile nodes to the target place. We divide a service area into some small areas, and consider how to decide the areas where the advertisement is virtually floated. To do this, we use probe data such as traffic volume entering each small area. We consider three methods to decide the areas for IF, and evaluate these methods by computer simulation. Two of the three methods use probe data. In computer simulation, we consider uniform and non-uniform traffic distributions, and small and large traffic volumes to assume various situations. We show effective methods in the various situations.