Abstract
In this paper, I discuss the characteristics of tourism during the era of social media, especially “instagenic tourism,” from the perspective of sociological theory.
Instagenic tourism can be explained in part by discussing “porosization,” in that information, as it flows via media, overrides the meaning of space. However, there has been little-to-no discussion of instagenic tourism. In this study, we conducted research to examine instagenic tourism through a theoretical analysis of (1) “involvement” theory in consumer research and (2) “authenticity” in business administration.
As a result, the following knowledge was obtained. First, instagenic tourism is adaptable when consumers with low involvement search for information about symbolic attributes. Furthermore, the authenticity of a tourist spot is created by an interaction between code generated through communication on social media and the materiality of the tourist spot in question.
