Abstract
All "social spaces" where we live with others depend on social backgrounds. Especially in the present age, "social spaces" are strongly affected by social backgrounds in which human beings, material, capital, information, images and ideas is moving and travelling globally beyond borders. These social mobilities have been formed by deep relationships with digital media following "digital revolution". Social mobilities are transforming the ways of platforms in digital media as "social space" where we express our performances, images and ideas, while platforms in digital media are transforming the ways of social mobilities. We can see this reflexive relationship very clearly in tourism. In this paper, with reference to specific cases including travels of stuffed animals, I will discuss how tourism has become closely connected to digital media and is being transformed.
