Abstract
Olympic tourism, as a mega-event of sports tourism arising from the unique interaction of “activity, place and people,” involves the vast range of politico-economical, socio-cultural conditions and various human and nonhuman actors（urban regeneration, festival capitalism, political propaganda, disaster, human-right, dope test etc.). This hybrid network generates the characteristics of Olympic tourism. This paper, at first, aims to deepen the analysis from the perspective of “authentic athlete,” focusing on the issues of amateurism, nationalism and commodification of sporting body of Olympians. The Olympic and Sports tourism provide people with exciting tourist experiences, and Olympic cities with vibrant and multicultural places, and travelers with varied active, passive and vicariously experienced activities（Weed,2008,p.7). For planning the strategies of Olympic tourism and maximizing its benefits, the analysis of the tourism flows not only during Olympic Games, but also pre- and post-Games is necessary. And finally I discuss about ontological agenda proposed by the para-athletes having a new perception and viewpoint through their body integrated with machine.
