Published: 2016 Received: January 18, 2016Available on J-STAGE: April 15, 2016Accepted: February 23, 2016
Advance online publication: -
Revised: February 17, 2016
Based on the author’s lecture titled “Design Approaches for Social Innovation Business” in
the 45th Oukan Technology Forum held on July 1, 2015, this article explains changes in the definition
of design activities in industrial firms and presents methods and examples of Hitachi’s Experience
Design. The article also touches upon conceivable challenges in applying “Design Thinking” to
social innovation business.
