産業（製造）・流通市場における協創型マーケティング戦略

藤井 享

doi:10.11487/trafst.13.1_30

Oukan (Journal of Transdisciplinary Federation of Science and Technology)

Online ISSN : 2189-6399
Print ISSN : 1881-7610
ISSN-L : 1881-7610

Special Issue: Enterprise Partnership and Platform in the IoT--BigData--AI Era-- Common Utilizations and Applications of Sensing Data --

Co-creation Marketing Strategy in Industry (Manufacturing) and Distribution Market

Toru Fujii

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Keywords: AI, IoT, Co-creation marketing strategy, Industry (manufacturing) and distribution market, Platform business

JOURNAL OPEN ACCESS

2019 Volume 13 Issue 1 Pages 30-33

DOI https://doi.org/10.11487/trafst.13.1_30

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Abstract

In this report, I introduce an initiative (customer co-creation marketing strategy) to build an application (use case) between companies that is the core of IoT / AI utilization, which is central to the promotion of platform business by Japanese electronics manufacturers.

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この記事はクリエイティブ・コモンズ [表示 - 非営利 4.0 国際]ライセンスの下に提供されています。
https://creativecommons.org/licenses/by-nc/4.0/deed.ja

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