Abstract
IoT has attracted attention as a method for transferring the non-digital world to the digital world. And the launch of the IoT platform is generalized for entry into this field. However, the launch of the business based on the IoT platform has not been scaled and there is a big difference compared with the platform business by GAFA and the sharing economy represented by Uber, Airbnb. Meanwhile, it is anticipated that IoT equipment popularization will reach 20 billion by 2020. There is a big gap between these two situations. Therefore, in this paper, I explore the cause of the above gap and consider solutions for high added value specific to IoT field. Focus mainly on scaling the IoT system, such as appropriate choice of platform governance and trade-offs.
