Feasibility of Medical Innovation Using Medical Malls: Focusing on the Issues Surrounding Excess Demand

Abstract

This study describes the feasibility of medical innovation using medical malls as an example, while focusing on the issues surrounding excess demand. The new medical mall model, which introduces integrated management and networked practice, can improve the quality and efficiency of medical clinics while improving access to healthcare for patients. It was concluded that the new medical mall model can improve patients' access to medical care while increasing the quality and efficiency of healthcare in clinics. Further, this may reduce the problem of excess demand, such as doctor shopping and patients' preference for large hospitals.