Abstract
Globalization eroded raison d’être of national things, and highlighted the presence of local ones. However, the importance of national identity as a resource of moral has attracted people’s interest since the 1990s, when the centre of society lost. National feeling in the UK rose through warfare and welfare in the modern era. However, the decline of nation-state since the 1970 s and the Devolution in 1999 has promoted the feeling of sub-national identities. The influence of the Devolution reached England, which was identified with the UK. The prominence of sub-national identities, especially Englishness, makes the integration in British society difficult. The New Labour Government has tried to establish social integration in post-Devolution society by the re-imagination of Britishness. For that purpose, it is necessary to overcome two issues； “ambivalences between contact and solidarity” and “dilemma between universality and particularism.” The re-imagination of Britishness is ambitious effort to resolve these issues.
