The sociology of food and agriculture and the study of consumer society both discuss the consumer citizenship. To clarify this issue, the current paper examines three specific problems: (1) consumer autonomy/heteronomy, (2) consumer public interest, and (3) division and integration of consumers.
The results revealed the following: (1) Consumers' interest in organic vegetables is related to consumer autonomy. (2) Consumers' interest in organic vegetables is related to consumers' public interest. (3) Food risks have the potential to divide consumers on the one hand, and to connect consumers on the other hand.
These results indicate, first, that the current interest in organic vegetables is linked to citizenship, just as was the case in the organic farming movement that spread from around 1970. In addition to this, the said results signal that different evaluations of risk, while having the potential to cause friction among people, can also serve to connect people.
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