Abstract
This paper discusses how consumers select their house and interior elements in the contemporary consumption society. There are two distinctions;‘a simple distinction’ and ‘a demonstrative distinction of owner's social status’. The latter is dominant in the case of house selection. People in the middle class generated by the separation of classes competed to acquire a house as a symbol for their social status after 1980s. Interior elements were also regarded important as a symbol for the owner's social status. This social phenomena seems to be changing gradually in the 1990s.
