Study on Usability Evaluation and Purchase Experience of VR Shopping System not Imitating Physical Store

Abstract

Virtual Reality has been attracting attention for its potential to give people a new purchasing experience. In fact, many VR shopping contents in various forms have appeared and are in operation. However, most of the previous studies on VR shopping have dealt with systems that imitate physical stores. Therefore, we focused on VR shopping that does not imitate a real store, and evaluated the usability of the system and the user's purchasing experience. In this study, we created VR shopping contents, and conducted a subject experiment with a purchasing task to reproduce the purchasing experience.