Globally, countries are pursuing policies to reduce healthcare costs by using inexpensive generic drugs (GEs); however, healthcare costs in Japan continue to increase. In Japan, GE use is less compared to other countries, owing to the high level of trust in brand-name drugs. In contrast, in the U.S., there is an authorized generic (AG) system under which GEs with the same appearance, ingredients, additives, etc. are launched with the permission of the original drug company during the patent term of the original drug. In such cases, a negative image can be addressed and may be regarded as highly reliable by patients, physicians, and other users. In recent years, the AG system has been introduced in Japan. To GE Recommendation, we conducted a survey to examine patients’ preferences for GEs and their perceptions and choice of AG drugs. Participants comprised patients aged 20 years or older who brought their prescriptions to a Cosmopharma Corporation dispensing pharmacy (Kanto and Tohoku regions) between June 1 and July 31, 2023. Results showed that 15.7% (106/675) of the respondents did not wish to receive GEs and 6.1% (41/675) were aware of AG drugs; 50.0% (53/106) of the respondents did not prefer GEs but were willing to consider it if they were AG. Regional comparisons showed that significantly more people in the Kanto region did not want GEs and were aware of AGs (p=0.015, p<0.001). Therefore, it was inferred that a new policy for GE diffusion corresponding to urban areas needs to be established. Though AGs are considered to be easier to recommend to patients who are reluctant to use GEs, awareness of AGs was low. However, the increasing awareness of AG drugs may be one way to promote GE use, as 50.0% (53/106) of patients who preferred brand-name drugs, regardless of region, were willing to switch to GEs if AGs were available, and if pharmacists provided appropriate explanations of AGs. Nearly 80% of the respondents who preferred brand-name drugs were older adults aged 60 years and above; therefore, appropriate promotional methods need to be established in consideration of this population.
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