This study examined how career decision making in November is affected by short-term and vertical factors (i.e. perceived social support, career exploration behavior, and career selection) in the case of third-year high school students seeking employment before and after they look at advertisements for help. The results of a multiple linear regression analysis showed that before viewing advertisements for help, “parents' support,” “teachers' support,” “friends' support,” and “tendency toward self-actualization” positively influenced students' career decision making in November. After students viewed the advertisements, “parents' support,” “teachers'support,” “friends' support,” “tendency toward stability,” “self-exploration behavior,” and “environmental exploration behavior” also positively influenced their career decision making, while “intentions for salary” negatively influenced their career decision making. Differences were found in “parents' support” and “friends' support” before viewing advertisements for help in May, and in “parents' support,” “friends' support,” “self-exploration behavior,” and “environmental exploration behavior” after viewing them in September according to the student's major course of study. Overall, the study revealed the effects of timing for viewing such advertisements and the importance of course of study on students' intentions.
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