Art of Indigenous people has constantly been undermining the modern concept of ‘Art’ based on the European aesthetic ideology. However, anthropology has not necessarily succeeded in relativizing the concept though some of contemporary anthropologists often focus on the power structure underlying modern ‘Art’ concept, such as the colonial ‘Art and Culture System’ revealed by James Clifford. This is partly because the following fundamental questions about art have been left unresolved. Is an artistic activity universal among humankind? If so, what is the fundamental and universal basis of artistic activities? Can we establish more fundamental and comprehensive definition of art including even the modern ‘Art’ concept? Unless these questions are resolved, the modern concept of ‘Art’ would not be relativized in the true sense of the word.
It was these questions that Franz Boas tackled in his book “
Primitive Art”(1927)almost a century ago. Based on his study of ‘primitive art’ all over the world, he revealed that artistic activity is universal among humankind and it is universally based on the development of virtuosity in most highly developed industry in each human group. He found, therefore, the most fundamental and universal basis of art in the consciousness of the artist of having mastered great difficulties, that is, the satisfaction of the virtuoso. In other words, he defined art not as expressions of assumed universal aesthetic value,on which the modern concept of ‘Art’ is based, but as products of highly developed virtuosity achieved by the artists who are driven by pleasure of mastering difficult techniques and enchanted with achievements of their own virtuosity.
In this paper, I will reexamine the definition and theory of art presented by Boas,and revitalize his art theory by introducing into his theory the idea of ‘art as technology of enchantment’ presented by Alfred Gell. Based on this reexamination, I shall attempt to propose that art is one of the arts of social intercourse, with which artists try to tempt others into participating in their social intercourse. Placing the modern concept of ‘Art’ in the concept of art defined more widely, I shall therefore attempt to relativize the modern concept.
View full abstract