Exploring the impact of celebrity endorsement on product placement effectiveness

Released on J-STAGE: July 12, 2018 | Volume 2 Issue 1 Pages 25-35

Kazuhiro Kishiya

When and why does good service recovery improve consumer affinity?: An empirical study on intercultural service encounters

Released on J-STAGE: December 23, 2022 | Volume 5 Issue 2 Pages 37-55

Keigo Taketani, Shinichiro Terasaki

Consumer panic buying: Understanding the behavioral and psychological aspects

Released on J-STAGE: December 14, 2022 | Volume 5 Issue 2 Pages 17-35

Satoshi Nakano, Naoki Akamatsu, Makoto Mizuno

An empirical study of the relationship between marketing standardization and performance of Japanese firms in international markets: the moderating role of product strategy

Released on J-STAGE: June 28, 2018 | Volume 2 Issue 1 Pages 15-24

Insik Jeong, Eunmi Kim, Eunji Seo

Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

Released on J-STAGE: October 12, 2018 | Volume 2 Issue 2 Pages 37-52

Yuichiro Hidaka, Woonho Kim, Shuichi Akiyama