Characteristics of cosmopolitan consumers with a global identification: An exploratory analysis of Japanese consumers
Released on J-STAGE: April 25, 2018 | Volume 1 Issue 1 Pages 1-13
Shinichiro Terasaki, Christopher Perkins
Exploring the impact of celebrity endorsement on product placement effectiveness
Released on J-STAGE: July 12, 2018 | Volume 2 Issue 1 Pages 25-35
Kazuhiro Kishiya
Consumer panic buying: Understanding the behavioral and psychological aspects
Released on J-STAGE: December 14, 2022 | Volume 5 Issue 2 Pages 17-35
Satoshi Nakano, Naoki Akamatsu, Makoto Mizuno
When and why does good service recovery improve consumer affinity?: An empirical study on intercultural service encounters
Released on J-STAGE: December 23, 2022 | Volume 5 Issue 2 Pages 37-55
Keigo Taketani, Shinichiro Terasaki
The use of marketing and financial metrics in Japanese firms
Released on J-STAGE: June 24, 2021 | Volume 4 Issue 1 Pages 1-14
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi
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