Overseas investment and penetration by Japanese enterprises has led to increasing industrial hollowing in Japan. On the other hand, foreign businesses are increasingly penetrating into and investing in Japan in accordance with their global business strategy. It is becoming increasingly important for Japanese small and medium enterprises(SMEs) to formulate an alliance strategy with foreign businesses that are penetrating into Japan as well as a competing strategy against foreign businesses by utilizing core competence. It will be increasingly difficult for Japanese SM Es to survive and develop under global competition and borderless world economies unless they collaborate with foreign businesses by establishing new management structures and developing unique business methods. The establishment of joint ventures between SMEs and foreign businesses penetrating into Japan is considered to be an important survival strategy employed by Japanese SMEs and is discussed in this paper.

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To further the promotion of industry, there is an increasing necessity to utilize the knowledge and technology of universities. In developing countries there is a great distance between Academia and Industry. Both have different aims, in the case of Universities there's a greater long-term goal where as Industry requires a faster, more practical result. Considering this issue, the University of Jordan established OCU (Out Reach Consultation Unit) which is an organization trying to increase the mutual cooperation of the University and Industry in Jordan.
This report was to establish the technique by dispatching an experienced Japanese business person to Jordan through JICA (Japan International Cooperation Agency) for two years. Each country has a different approach and through this report, it is suggested that this technique could be utilized by other developing nations.

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[in Japanese]

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[in Japanese]

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