This analysis evaluates values of 3 types of container and packaging recycling behavior using count data models and the individual travel cost method (ITCM) based on survey data. The estimation results show the consumer surplus of recycling drink boxes at 234.95 yen/kg, PET bottles at 132.42 yen/kg and plastic trays at 90.43 yen/kg and the result of cost-benefit analysis indicates that the cost of PET bottle recycling outweighs the benefit. The empirical estimations also show that variables of sex, age, number of families, children in the household, environmental awareness and neighborhood activities effect recycling behavior as well as travel costs for going to recycle boxes. The result from the benefit evaluation indicates a need for the reform of the PET bottle recycling policy based on producer responsibility.
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