Policymakers have begun to use happiness as a policy tool. International comparisons of happiness have been launched like those in the World Happiness Report. Happiness by each country was explained by six factors in the Report. However, the differences in happiness between countries were caused not by the six factors but by residuals. The purpose of this study is to explain that the differences are caused by culture, namely, the concept of ideal happiness (11 scales) as a projection of current happiness.
The results in Japan showed that many Japanese evaluated unhappiness positively and then chose the mid-point as their ideal happiness. Then, current happiness was adjusted by taking account of the individual gap between the current happiness and the ideal happiness. When the cluster analysis was conducted with the distribution of the adjusted happiness and those of happiness in Europe, the Japanese were categorized in the same group as people in the happiest countries like Denmark. As a result, if we use the same method as the ones in this paper, we cannot say that Asians are less happy than others. Rather, we can interpret that Asians are as happy as the Nordic population and Latin Americans.
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