Artificial insemination (AI) is the predominant reproductive technology in Japanese cattle breeding, particularly for genetic improvement of dairy and beef cattle. This review outlines the historical development, current status, and recent advances in semen production technologies for AI in Japan and addresses the remaining challenges and future directions. The adoption of AI accelerated after the Act on Improvement and Increased Production of Livestock was implemented in 1950, with frozen semen replacing liquid semen by the mid-1960s. Advances in cryobiology and genomic selection have improved breeding efficiency; however, fertility issues persist. In dairy cattle, conception rates have declined primarily due to high milk yield, negative energy balance, and heat stress. In beef cattle, particularly Japanese Black cattle, conception rates remain stable overall, but subfertile sires still occur despite normal post-thaw semen quality. Studies on sperm motility, acrosomal integrity, and genomic variants have identified a single nucleotide polymorphism (SNP) marker linked to extreme subfertility in Japanese Black bulls. Japan has developed innovative technologies such as the two-layer semen straw (FCMax), which enhances post-thaw sperm function through in-straw dilution and supplementation. Field trials have suggested potential improvements in conception rates; however, large-scale validation studies are still ongoing. Furthermore, sexed semen technology has been widely adopted in Japan and achieved conception rates comparable to those of conventional semen. Emerging challenges include labor efficiency in large-scale farms, prompting interest in improved thawing protocols or liquid semen alternatives. Future priorities include integrating genomic tools, refining cryobiological techniques, and implementing practical innovations to sustain cattle reproduction in evolving production systems.