Information and Communication Technology-ICT-has dramatically changed advertising and has substantially impacted advertising creativity. In similar fashion, future advertising will be altered via -and apace of -the emergence of new technologies. New advertisement tools loaded with the convergence of art, media and ICT, and styled as Media Pole in Seoul, Korea is a good example of a new advertising medium in ubiquitous network societies. Media Pole is street advertisement architecture providing a variety of information and services on the streets of Gangnam, one of the busiest districts in metropolitan Seoul. This study examines factors impacting attitude toward the new advertisement medium called Media Pole. This study is based on Ducoffe's (1996) Advertising Attitude and Value Model and Ajzen & Fishbein's (1975 & 1980) Theory of Reasoned Action. This research proposes a new theoretical model to examine attitude towards this new advertisement medium. It also provides valuable case study results for governments, organizations and industries regarding the current status of new technology and value-added public advertisement facilities, marketability, and suggested future directions. This study recommends that focus should be on users' viewpoints and on trying to provide user-centric services in future development.

View full abstract

Until the middle of the last century, the primary paradigms in mainstream science had been either experimental science or theoretical science. Starting in the 1950s, computational science began its rise to equal prominence and this change resulted in the realization of complex, large-scale numerical calculations and simulations. Now, scientific research is continuing to evolve with further innovative changes brought by the advent of the Internet and related technologies. Thanks to the technology used in these sophisticated information systems, most of the hardware and sensors used to gather information are linked to these networks. Information distributed in digital form technically allows anybody to access it anytime and from anyplace. The empirical scientific research method based on complex large-scale data collected through these networks is called "Data-centric science." The "Knowledge Circulation" infrastructure, which creates new value by projecting concrete information from our society into cyber space, analyzing and simulating it on the web, and enabling feedback from the web to real people and objects, will be one of the major pillars of future socio-informatics. In this paper, we describe the trends in methodology of data-centric science developed in various academic disciplines, and the possibility of these types of developments in socio-informatics. Further, we discuss the data sharing/collaborative research infrastructure that may result in breakthroughs in socio-informatics achieved through sharing vast amounts of data collected from throughout society and utilizing information science.

View full abstract

With the development of ICTs, the earth is progressing to globalization more and more, and politics, economics, and the society are getting merged. The problems concerning ICTs and human beings/society which occur in the international society and the international relationships in globalization have become common problems everywhere both in big and small countries. Thus, as an academic system to answer such themes, "Socio-Informatics" was planned in Japan, and "Social Informatics" was planned in the West. Many researchers are making efforts to solve various problems in reality. "Social Informatics" in the West has its roots in IFIP, a society mainly consisting of information sciences. "Socio-Informatics" in Japan was born out of the ideas of humanities, social sciences, and philosophy, rather than out of those of "information sciences". However, it is only the beginning of the precise definition of Socio-Informatics/Social Informatics and its objects of researches also in Japn and the West. In this script, we suggest our ideas concerning objects and methods of Socio-Informatics after introducing the present situation and themes of its researches in Japan and in the West. One of our ideas is that we need a viewpoint to grasp the whole human society comprehensively more and more in such new reality for developing Socio-Informatics/Social Informatics. About the necessity and the meaning of this viewpoint are examined in detail.

View full abstract