This study focuses on the smartphone game market and examines the gradual change of the new product diffusion process from introductory stage to maturation stage of the market. Especially, this study analyzes the diffusion process based on the theory of consumer behavior and market diffusion. As a result, this study empirically shows that consumers tend to download new game apps through the internal search and the speed of diffusion of new apps becomes shorter at the maturation stage. These empirical results imply that firms have to call many users as can as possible just after the release of new apps and achieve the steep take-off of the number of downloads in the matured market. In addition, the optimal new product development and marketing strategies to adopt the market environment are provided based on the findings.

Research and development in ICT in ASEAN, Association of South-East Asian Nations has the following characteristics:.

• The weakness of existing interests and regulations give rise to studies that are conducted at low cost and within a short period.

• The project bridges the death valleys between research and product development as well as product development and market.

• The project members develop markets by following the process of disruptive innovation, as defined by Clayton M. Christensen.

• Collaborative researches conducted by vertical laboratories which are operated by more than three research institutions from more than three countries have started in ASEAN.

• The researchers' motivations in ASEAN have changed and they need a one stop service to provide the knowledge for R&D activities in ASEAN.

Farm villages in middle mountainous areas have a role in maintaining the natural environment. But residents in farm villages are faced with problems of depopulation and an aging society. Access to information on everyday life is particularly important to maintain life in farm villages. Securing access to information on everyday life will help maintain people's lives in farm villages and may help the farm villages' functions better. This paper examines the means by which local people collect information necessary for everyday life, the frequency of use of PCs and mobile phones. The research results suggest that people tend to use print media for access everyday information and older people do not find it difficult to use mobile phones. Also this research concludes that print media and mobile phones are more effective means for realizing digital inclusion.