Media effect in Marketing Communications
Released on J-STAGE: May 15, 2020 | Volume 4 Issue 1 Pages 9-16
Kwon SoonHo
The effects of perceived variety of video contents on consumers’ loyalty toward subscription-based video streaming service
Released on J-STAGE: September 29, 2021 | Volume 5 Issue 2 Pages 41-50
Shoetsuro Nakagawa
Buycotting and boycotting in Japan: Toward an understanding of consuming to help
Released on J-STAGE: August 11, 2021 | Volume 5 Issue 1 Pages 25-32
Kosuke Mizukoshi, Shuji Ohira, Sumire Stanislawski, Yuichiro Hidaka
The development and validation of a customer value scale
Released on J-STAGE: October 29, 2019 | Volume 2 Issue 2 Pages 39-47
Fumisa Takahashi
Wholesale price and marketing channel type of prescription drugs
Released on J-STAGE: October 29, 2019 | Volume 3 Issue 1 Pages 11-18
Hidehiko Sakurai, Tadanobu Tanno, Hiroaki Masuhara, Yukinari Hayashi, Akira Yamada
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