Rethinking the incompatibility of commerce and marketing: The influence of digitalization on retailing
Released on J-STAGE: June 08, 2022 | Volume 6 Issue 1 Pages 1-7
Katsuyoshi Takashima
Buycotting and boycotting in Japan: Toward an understanding of consuming to help
Released on J-STAGE: August 11, 2021 | Volume 5 Issue 1 Pages 25-32
Kosuke Mizukoshi, Shuji Ohira, Sumire Stanislawski, Yuichiro Hidaka
Revisiting the satisfaction mirror effect: Is what you see in the mirror employees’ satisfaction or behavior?
Released on J-STAGE: February 14, 2024 | Volume 7 Issue 2 Pages 9-16
Atsushi Inuzuka
Media effect in Marketing Communications
Released on J-STAGE: May 15, 2020 | Volume 4 Issue 1 Pages 9-16
Kwon SoonHo
The development and validation of a customer value scale
Released on J-STAGE: October 29, 2019 | Volume 2 Issue 2 Pages 39-47
Fumisa Takahashi
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