JSMD Review

JSMD Review

Published by Japan Society of Marketing and Distribution

46 registered articles
(updated on November 18, 2025)

Online ISSN : 2432-6992
Print ISSN : 2432-7174

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2025 Volume 9 Issue 2

The influence of consumers’ perceived firm size on attitudes toward service robots Kengo Hayamizu, Rina Saito
The effects of spokes-character profiles on consumer advertising attitude: Focusing on intimate toward spokes-character Yuumi Ogura

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Most viewed articles (October 2025)

1

The effects of perceived variety of video contents on consumers’ loyalty toward subscription-based video streaming service

Released on J-STAGE: September 29, 2021 | Volume 5 Issue 2 Pages 41-50

Shoetsuro Nakagawa
2

The development and validation of a customer value scale

Released on J-STAGE: October 29, 2019 | Volume 2 Issue 2 Pages 39-47

Fumisa Takahashi
3

The effect of narrative advertising on recommendation intentions: A study focusing on the moderation effect of brand commitment

Released on J-STAGE: September 03, 2022 | Volume 6 Issue 2 Pages 19-30

Reo Fukuda
4

Monetization model for user-generated content—Comparison of user experience in posting video content—

Released on J-STAGE: August 23, 2025 | Volume 9 Issue 1 Pages 1-7

Koichi Katano
5

Media effect in Marketing Communications

Released on J-STAGE: May 15, 2020 | Volume 4 Issue 1 Pages 9-16

Kwon SoonHo

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