Corporate Communication Studies

Online ISSN : 2435-9882
Print ISSN : 1343-1390

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Volume 26

Displaying 1-6 of 6 articles from this issue

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Corporate Communication to Build a Corporate Image to Mitigate a Damage

: Approach to the Area of Proactive Measures Based on the Knowledge of Consumer Behavior Researcｈ

Hiro TABATA

2022Volume 26 Pages 4-17
Published: April 28, 2022
Released on J-STAGE: July 25, 2022

DOIhttps://doi.org/10.34608/kohokenkyu.26.0_4

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It is important for a company what kind of corporate communication should be used to reduce the damage to the corporate image due to brand failure. However, there is a lack of knowledge about corporate communication aimed at building a corporate image that is resistant to damage. This research reviews previous research dealing with corporate communication that protects the corporate image from brand failure, targeting not only research in the field of public relations but also research in the field of consumer behavior.

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Research on the Communication Cycle to Improve Corporate Value in the VUCA Era

Tomofumi SAITO, Masamichi SHIMIZU, Mitsuhiko TAGUCHI, Minako BREADSMIT ...

2022Volume 26 Pages 18-33
Published: April 28, 2022
Released on J-STAGE: July 25, 2022

DOIhttps://doi.org/10.34608/kohokenkyu.26.0_18

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[title in Japanese]

Hiroshi NARUSE , Satoko HORII, Mitsushige TSURUNO, Kensuke YOSHIMURA

2022Volume 26 Pages 34-45
Published: April 28, 2022
Released on J-STAGE: July 25, 2022

DOIhttps://doi.org/10.34608/kohokenkyu.26.0_34

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Digital Transformation in Public Relations and Communications

Yukihiko OHASHI , Yasuhiro KOMATSU, Koichi KITAMI, Shinichi SHIBAYAMA

2022Volume 26 Pages 46-54
Published: April 28, 2022
Released on J-STAGE: July 25, 2022

DOIhttps://doi.org/10.34608/kohokenkyu.26.0_46

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A Study on Public Relations and Public Hearing Through Inter-Organizational Cooperation

: A Case Study of Public Hearing Strategy in Tokyo2020

Rui KOBAYASHI , Yusuke IBUKI , Hiroyasu OHARA, Kazuhide KAWATO, Hiroki ...

2022Volume 26 Pages 55-63
Published: April 28, 2022
Released on J-STAGE: July 25, 2022

DOIhttps://doi.org/10.34608/kohokenkyu.26.0_55

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An Exploratory Research on Migration of Creative Class

To Try to Investigate Some Hints to Municipal Public Relations

Tatsuro SATO

2022Volume 26 Pages 64-72
Published: April 28, 2022
Released on J-STAGE: July 25, 2022

DOIhttps://doi.org/10.34608/kohokenkyu.26.0_64

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