In this study, we compared the humor styles of Japanese and Chinese people using the scale developed by Martin et al. (2003), and examined the relationships between humor styles and face needs, approval needs, cultural construal of self, and self-esteem. The results suggest that: (1) Japanese people tended to use “affiliative humor” most frequently, while Chinese people tended to use “self-enhancing humor” most frequently. (2) Japanese people used “affiliative humor” more than Chinese people did, and Chinese people used “self-enhancing humor” more than Japanese people did. (3) In Japan, a positive correlation was found between “affiliative humor” and “desire to win praise,” and a negative correlation was found between “aggressive humor” and “desire to avoid rejection.” While in China, there was a positive correlation between“self-enhancing humor” and “desire to win praise,” and a positive correlation between “self-defeating humor” and “desire to avoid rejection.” (4) In both Japan and China, there was a negative correlation between “aggressive humor” and “fear of losing face.” (5) In both Japan and China, a negative correlation was found between “aggressive humor” and “independent construal of self.” In the discussion, we mainly focused on the differences between Japan and China.
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