A Multiple Factor Model Predicting the Consumption Behavior of Japanese Professional Basketball Spectators: Spectator Motives, Team Identification, Game Attractiveness, and Facility
Released on J-STAGE: January 24, 2025 |
Volume 35
Issue 1
Pages 1_45-1_63
Jung-uk WON, Sungick MIN, Kerry FISCHER, Eunseo (Chloe) WON, Kevin K. BYON