This article analyzed Tokuyo Nikaido's perspective on women’s body. The analysis targets were historical documents and her practice records about “physical beauty and attire”.

As a result, those were summarized “women’s body as an embodiment of mother and maternal love” and “healthy beauty”.

And saw her two practices about attire based on “physical beauty”. One was her practice in Nikaido Gymnastic School. She had encouraged students spruce up and invited beautician Hisae Yamamoto for class. The other was appearance of Tokuyo Nikaido. She had had vigorous and mightily body, and energetic red cheeks. Her attire had been odd. It had been wearing a wig on shaven-headed and strange clothe with holes. On the other hand, Mikiko Nikaido had said that Tokuyo Nikaido had wear a ceremonial dress for seeing game held with the emperor in attendance and had come to dormitory. This testimony shows Tokuyo Nikaido wanted to show people appearance put on respectable clothes.

The background of these action may have backlash from society and patriotic pleasure under the Imperial system.

There is a great deal of research on gender representation in sports coverage. In particular, the Summer Olympics and female athletes are the main research subjects, and there is a certain amount of accumulation of research in Japan. There have been reports of lookism and privacy for female athletes, and are also reports that trivialize the achievements of female athletes. Although such studies have been accumulated, mainly with TV news as a central example, it is difficult to say that consideration of the TV programs of other genres is progressing.

The purpose of the article is to examine whether gender differences really exist and to clarify the gender consciousness latent in television itself. Therefore, we had focused on two pre-Olympics TV programs that were broadcast just before the Rio Olympics (August 5, 2016). Qualitative content analysis was conducted on the VTR message and the comments of the performers in these TV programs. We checked the ratio of men and women appearing on TV screens and examined whether there was a gender difference in.

As a result of this study, some expressions of masculinity and femininity, which had been pointed out in the past were introduced, but at the same time, many gender differences were discovered. In particular, expressions that trivialize the achievements of female athletes are clear. This study revealed the reality of gender consciousness hidden in television itself. It is necessary to continue to stare at and point out that gender expression differences have always arisen in television throughout the global event of the Olympic Games.