Japan’s food culture up until the 1950s was focused on the consumption of rice. However, changes came to the rice-based diet when the practice of eating bread and meat spread due to food aid (wheat flour) from the government of the United States when food was scarce after World War II, the influence of globalism through American food preferences, and campaigns to improve nutrition. The import of foreign foodstuffs such as low priced beef created a diverse culture of cooking and resulted in Japanese people eating many side dishes including those made of meat. Furthermore, the growth of the food service and home meal replacement industries, as well as the incorporation into home cooking of cuisines from many cultures, further expedited the globalization of Japan’s food culture. Consumption of rice decreased as a result and the diet centered on rice began to decline.
The development of various foodstuff industries after 1970 created eating habits in which people could eat as much as they pleased. These changes also affected the culture of eating mochi (glutinous rice cakes). The way of thinking declined in which mochi, a traditional food, was regarded as a delicacy and believed to have spiritual value. However, mochi came to be used as souvenirs from various locations as demonstrated by wagashi (traditional Japanese confectionary), sasa mochi (mochi wrapped in a bamboo leaf), and other products.
The rice surplus in the latter half of the 1960s led to the implementation of the government’s policy of reducing acreage for cultivating rice, which decreased the amount of rice production. This brought about the fall of Japan’s food self-sufficiency ratio and the decline of rice growing agriculture. Through the government’s policy of reducing acreage for cultivating rice and the rice deregulation policy at the end of the 1980s, agriculture changed from rice growing agriculture in which agricultural communities were dependent upon the government to self-contained, multifaceted farm management. For example, instead of depending on rice, a system to produce and sell a wide variety of agricultural products has been expanded across the nation. Also, as seen by the production of organic rice, the creation of branded rice with high additional value has shifted importance from rice production amount to rice quality.
In addition, farmers are working to grow rice for animal feed via organic farming as a response to the government’s policy of reducing acreage for cultivating rice. Agriculture that focuses on environmental conservation and local cycles has come to be practiced, in which this safe feed is sold to local hog farms and the rice farmer purchases compost which is made from the excrement of the livestock.
The distinguishing feature of Japan’s food culture was its emphasis on eating rice. However, economic globalization after the end of WWII has made rice-centered production and consumer lifestyles decline and has brought about a multicultural food culture.
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