This paper introduces the Romanian Host Town Project of Musashino City, Tokyo, aproject specially organized for the Tokyo 2020 Olympic and Paralympic Games. I report on my experience of visiting and acting as a cultural exchange delegate in Brasov,Romania, in order to shed light on Musashino’s ‘Romanian Host Town Project’, especially established for the 2020 Tokyo Olympic and Paralympic Games, and examine the current efforts and potential of the project. For this purpose, the paper looks back on the history of the relationship between Musashino in Japan and Brasov in Romania, which was originally established based on cultural exchange. I will show how Musashino intercultural exchange activities are often supported by its citizens, non-profit organizations, private-sector enterprises and schools. My observations and arguments are based on the power of ‘grassroots activities’ to reach out to citizens to obtain their understanding and support; this is the basis of Musashino municipal intercultural activities. I argue that the consortium among industry, government and academia is functioning effectively, especially in cultural exchange activities. In order to determine the extent to which citizens are aware and supportive of the project, I rely upon the municipal opinion poll. The opinion poll indicates promising results among the younger generations, but the project has yet to obtain wider recognition and support by the citizens for its intended purpose in 2020 and thereafter.
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