This study analyzed the consumption behavior of large-sized shopping centers from the following three perspectives.

Using a questionnaire survey and a modified Huff model, we clarified the impact of respondent attributes and reasons for choosing a shopping mall on consumption behavior.

The difference between the modified Huff model based on road straight line distance and the modified Huff model based on time distance is shown by Spearman's rank correlation coefficient.

Changes in Consumption behavior due to e-commerce usage and covid19 in Okinawa Prefecture.