To improve farmers' access to markets, the Colombian government, in association with a private company, established a support strategy to fortify the small farmer's organization and to develop a regional federation. As a result, a Federation called Fedeasur was found by 12 farmer's association in Narino province, thereby providing the farmers access to the supermarkets in Cali city. Although this strategy shows advantages in improving farmer access to the market, Fedeasur faced many problems and could not became self-sustainable, mainly because of the following reasons: 1) sales amounts were not sufficient to cover operating costs; 2) supermarket policies proved problematic for the organization in terms of the returns and discounts even after negotiations were undertaken; 3) farmers' managerial skills were insufficient to control their own organization.
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