In this paper, we focus on business and the impedance that is a concept in the electrical engineering. Therefore the purpose of this paper is to provide a new knowledge in this field by using the concept of impedance, and to show the relation of the analogy between the impedance and business, and attractive approach to business, marketing, design, user experience (UX), etc. The meaning of analogy is to guess from those similar. It can be interpreted as one form of analogy, for example, also “parable”. When we have a new experience, we consider the problem by analogy from previous experience unconsciously. This is the basic idea of what we are practicing on a daily life. This concept will be applicable to create a new idea. Rather than bring the near ones, the important thing in analogy conception is that it borrows from a field with distance in contents. Its methodology leads to produce the innovation. If we borrow from a place close that everyone noticed, it is not possible to obtain a value to be expected. Engineering is a discipline that has been developed in the focus be useful to people originally. In addition, its history is old. For example, a core part of the mechanical engineering and electrical engineering is an area that has been established that have something immovable. This field is not an exaggeration to say that to form a “beautiful systematic academism”. Then the primary subject of this paper is to propose the concept of “business impedance”. Originally, both of “business” and “impedance” belong to the field of quite different respectively. Business is in “commercial world”, and the impedance is the field of “engineering”. Impedance is a concept in the electrical resistance of the exchanges in electrical and electronic engineering.
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