The purpose of the advertisement is to inform many people about the brand name and features of the product, and to lead consumers to purchasing the product. The technique that had been often used for a long time in advertisement is "Repetition" In television commercials, repetition of words, images, and music is frequently used. The purpose of this text is to analyze how "Repetition" is effectively used in TV commercial. By the way, there is a time restriction of 15 seconds in television commercials. A tedious repetition is waste of time. There must be a repetition which appeals to the viewer's schema in TV commercial, in addition to the obvious repetition. TV commercial that SATO Masahiko had produced was chosen to be an object of the analysis in this essay. In conclusion, it has been understood that repetition based on the experiences that every Japanese person has is skillfully used in TV commercials.

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Recently many professors have experience to meet the student whom guidance is difficult. The professor of science and engineering has many experiences because there is much time to meet the student in class, experiment, design drawing, thesis for the master's degree. The professor can't solve the problem using his own experience. Firstly, this paper explains the mental problem of the student. Next, the proper way of coping to the problem is explained. And, it is written how to decrease the stress of the professor. The contents of this paper are composed the mental problem of student and student support by professor.

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