"Pop-Science" (Popular Science) is a "culture" that does not share the norms of the scientific community. The author believes it was established in the U.S.A. during the 1920s and 1930s when science magazines were published that became the model for the present ones. Several factors have marked the rise of "Pop-Science" the first being the view of technology as "The application of the sciences to the useful arts". The development of electrical engineering by inventors who had not received a university education was another important factor that shaped "Pop-Science". Further, the images given rise to by the so-called "Future Boom" in the 1930s - when much research from industry and academia went along economic policies to stimulate consumption by suggesting images of future cities and consumer durables - were spread by popular science magazines.

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“Publishing” has developed its own character as a “non-mass media” to distance itself from other mass media and distinguish itself from them. This is considered the initial trigger for the establishment of the “Japan Society of Publishing Studies” alongside an existing academic society, the “Japan Society for Studies in Journalism and Mass Communication.” Furthermore, “publishing” is considered a vague from communication, and, from the marketing point of view, has characteristic features that make it appear chaotic, as it combines pre-modern aspects with modern and hypermodern aspects. The genesis of “publishing studies” was contemplated to meet the needs of a new era that required unprecedented original theories unconstrained by the conventional theories for mass communications.

Nonetheless, although “publishing studies” are acquiring new characteristics for mass-media application, lectures courses in this area are far less than the other courses focused on mass communications theories.

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千葉県香取郡山田町では, バイオマス利活用推進の気運が高まりつつある。本報では, 自治体の戦略, 地元に密接した農事組合法人和郷園や農業工学研究所の視点や関わり方を紹介した。町は, 農林水産省のプロジェクト研究「農林水産バイオリサイクル」におけるバイオマス多段階利用実証研究の舞台となった。町は, 実証研究の企画段階から参画し, バイオマス利用推進協議会を立ち上げ, バイオマス利活用計画策定に役立てようとしている。こうした山田町における取組みは, 農業をより魅力的なものにし, 地域資源を保全し, 環境を守り, 新たな人の交流をもたらそうとしている。縁ができた研究機関やマスコミは, 応援団になりたいと考えている。

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