This is a case introducing the revitalisation of a small city's shopping district in Oita Prefecture.
The owners were extremely concerned with the shopping district falling into grave danger due to business decline and were searching for a local pride-they found the “Showa Era” character. Now numerous shops and buildings are retained in their original Showa Era style.
In concrete terms, the concept is to maintain the style from the 4^th decade of the Showa Era on the outer facade, yet attempting to build customer contact with a liveable town through facilities such as volunteer guides etc. Furthermore, working together, the city, shopping district and the Chamber of Commerce actively participated in inviting and attracting famous toy collectors from major cities to set up business here.
This can be called a miracle because through the variety of activities undertaken, what was once a declining shopping district has now turned into one where many visitors can be seen.

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