This research focuses on the role of data in platform strategy and analyzes the “Super App” that is becoming popular in Japan these days.
From previous research, we focused on the strategic importance of data utilization and multihoming costs in the platform, and tried to consider why “Super App” is required from these perspectives. As a result, in addition to these two points, it is possible that differential strategy plays an important role in the apps, and as a new issue, these competitive advantages becoming apparent that it may not work in Japan.
抄録全体を表示