This article treats at a making process of a set of "the three big festivals in Tohoku (northeast district)" in Japan. Although these festivals (Aomori Nebuta Festival, Akita Kanto Festival and Sendai Tanabata Festival) are unrelated mutually, a newspaper reported an article of "the special summer festivals of Tohoku" in 1956. This report made the distribution of the use of the word of "the three big festivals in Tohoku". The tour plan that looking around three festivals was first made in 1962. The executive committees changed the festivals into the direction to suite for sightseeing. This success not only caused the immediate increase of the visitor, but also activated the cultural tourism in the area.

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