Digital transformation connects people, organization and society. With this change, values are diversified, new kinds ofvalue is born, and the social structure is beginning to change.

However, in countries that over-adapted to the present industrialized society including Japan, they are confused by the response to this change. This is because “Team” and “Human Resources” to create new kinds of values are different from conventional ones. Development that creates new kinds of value by digital must be advanced mainly for users. Three kinds of personnel “Director”, “Designer” and “Digital Engineer” are required centric for that user. Especially “Designer” is very important for creating competitive advantage.