2013 Volume 12 Issue 4 Pages 181-197
How does the introduction of information technology (IT) influence production systems? This paper reveals two important changes by introducing information technology (IT) into a production system in the case of the Japanese anime industry. In particular, it focuses on the production system and the relationship between outsourcing and in-house production. Given this objective, this research explores each process and technology of the production system. The processes that are focused in this research are the art production process, painting process and the process that follows. In addition, it examines three-dimensional computer graphics and digital sakuga (drawing) in the technology. The results of the paper elucidate the following. First, companies in Japan cannot attain successful introduction of IT until IT achieve low cost or/and high quality. Second, the process of choosing in-house production or outsourcing depends upon the following factors. Realizing the integration of multiple processes or enhancing the flexibility of the production process leads to the transition from outsourcing to in-house production. On the other hand, realizing lower cost by the delivery of digitalized data through storage media or the Internet results in the transition from in-house production to outsourcing.